Low cost airline, Flybe, is providing its customers with online gambling.

The service will allow visitors to the Flybe website to play games such a roulette and poker through the site. The service, which is a partnership with Finnish gaming operator PAF Group, launches this week.

As part of the deal, PAF will provide the gaming licence and access to the online games. The Finnish company will also handle the day-to-day running of the venture.

Simon Lilley, director of Marketing at Flybe, says: ” It is an example of Flybe’s continued efforts to build and improve our customer offering, through innovative partnerships with third parties.

“We are confident that our customers will enjoy and benefit from the offer of e-gaming entertainment via the Flybe website and expect other airlines to follow suit with similar deals.”

The launch is part of a strategy to develop a number of new products and services under the Flybe brand to help stimulate new revenue.